The Mission: a purpose driven leadership story

« You don’t have to tell people what to do when you start by giving them something to believe in. » Sebastien Sasseville

Keynote Speaker Leadership | Sébastien Sasseville

Sebastien Sasseville built and led high performing teams by creating a compelling mission everyone wanted to be a part of: A solo run across Canada sponsored by 4 large enterprises and brought to life hundreds of volunteers; A climb to the top of Mount Everest matched with a marketing campaign designed to inspire millions of people coordinated by a fortune 100 enterprise.

Ultimately, your ability to lead is directly connected to your ability to inspire. It is when we focus on impact that we build an army. But leaders must first understand that leadership is not a privilege, it is a responsibility. Leadership goes beyond our role and leaders must  help others to learn, grow and succeed.  Most importantly, leaders must embody the behaviours they want to see and lead by example, with concrete actions.

This is how we must create and lead the organizations of the future, with purpose being the lighthouse of all our decisions. What matters most is not how high we climb, but rather the impact we can have on the people we serve.

Sébastien Sasseville helps leaders to lead with purpose, to create engagement and environments where all team members can deliver their best work.  Inspirational, deeply moving and dynamic, Sasseville shares the leadership lessons he learned along the way to build efficient teams who deliver results, who can adapt and show resilience in changing environments.

Sebastien is supported by powerful imagery, unique accomplishments and known for awe-inspiring stories always beautifully connected to business. To date, he has helped hundreds of leaders to lead with purpose and to rise above the clouds when it matters the most.

Sebastien Sasseville, a purpose driven leader

An endurance athlete, his extraordinary accomplishments—which include summiting Mount Everest, completing the mythical Sahara race, and running across Canada—are made all the more impressive by the fact that he lives with Type 1 Diabetes.

Sasseville also spent the first 10 years of his career in sales roles for Fortune 500 organizations. By making powerful and relevant connections between sports and business, he now helps leaders to lead change and he inspires organizations to turn challenges into opportunities.

Leadership Keynote Speaker, Sebastien’s messages:

  • Leadership is a responsibility
  • Leaders create a compelling mission
  • Leaders always serve the mission first, not their interests
  • Leaders have a true purpose and a strong WHY
  • Leadership is a behaviour, not a title
  • Leaders build trust with actions, coherence and transparency. Not with words
  • Leaders enable performance by creating a safe environment where all can fail successfully
  • Becoming an inspiring leader: your capacity to lead is directly connected to your capacity to inspire
  • The learnable traits of an inspiring leaders
  • Leaders show up in a position of service and remove obstacles
  • Leading in challenging environments: leaders provide safety
  • Forget about the summit, focus on growth habits
  • Taking the high road, leaders protect their business


  • 45-60-75-90 minutes
  • Each motivational keynote is custom designed and aligned on your goals and important messages.  Leadership speaker Sebastien Sasseville works closely with your team to build an impactful speech that will lead to actions.


When the cause is bigger than the obstacle, leadership makes sense. In all his projects, from Everest to the Sahara and crossing Canada to the race, Sébastien Sasseville has built strong teams aligned on a solid mission.

In 2014, Sebastien traveled a total of 7,500 kilometers in the race to cross Canada from East to West: Five or six marathons a week for more than nine months. Conductor of the Run Across Canada project, Sébastien led a team composed of numerous stakeholders: Public relations firm, film crew, ground logistics, financing and relations with sponsors, events, volunteers and media. After each marathon, Sébastien found energy for what he affectionately called “the second shift”.

Where did he get this energy? “In a why, a cause that was bigger than all the pitfalls,” he answers simply. Determination and leadership that inspired and brought the entire team together for the duration of the project. Behind the runner is the story of three multinationals and hundreds of people who have joined forces to bring this nearly $ 1 million project to fruition and inspire thousands of Canadians. The result of strong, humble and powerful leadership. Like what sometimes to be a leader, we do not even need words, but simply to act with conviction.

Contact Sebastien for more information about his motivational keynote on leadership.

  • Sébastien Sasseville was more than inspiring, and he is an excellent communicator who has given us an impressive energy and motivation through his sports and life experiences. The topics of his lecture and his words of wisdom allow us to believe in ourselves, to go beyond obstacles and to reach our own peaks with our own actions. Sébastien Sasseville has been of great value. Thanks again Sébastien!

    National Bank

Inspired clients